Blog
Marketing analytics, made practical
Short reads for owners and marketers at growing businesses. What changed in Google, Meta, and analytics tools, what it means for a small budget, and what to check next.
RSS feed- Google Ads3 min read
Google Switched Some Search Campaigns to AI Max. Here’s What to Check
Since September 1, some Google Search campaigns have been moved to AI Max automatically. If you run your own ads on a small budget, here are five things worth checking.
Read - Lead Quality3 min read
Cheap Leads Can Cost You More: Why Cost per Lead Is the Wrong Scoreboard
A lower cost per lead feels like progress, until sales says the leads are junk. Here’s a simple way to measure lead quality and feed it back to Google and Meta.
Read - Search2 min read
Fewer Clicks From Google: What AI Overviews Mean for Local Businesses
Google’s AI summaries answer more questions before anyone visits your site. Here’s what the research says, and how to measure your search presence when clicks drop.
Read - Measurement3 min read
Do You Need Marketing Mix Modeling? A Measurement Ladder for Growing Businesses
Free tools like Google’s Meridian have made marketing mix modeling easier to try. Most growing businesses should climb a few simpler steps first. Here’s the ladder.
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