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Marketing Intelligence Analytics AI

Beyond Dashboards.
Toward Intelligent Decisions.

MetricPilot combines deep marketing analytics expertise with an AI-first vision to help growing businesses uncover performance issues, understand what’s driving results, and make smarter marketing investments.

  • Available now

    Expert-led marketing diagnostics and optimization.

  • Coming soon

    AI-powered performance monitoring and diagnostics.

Explore Our ServicesPreview Our AI Vision

Founder-led · Based in Greater Seattle · Working with businesses across the U.S.

Cost per qualified lead · last 8 weeks

$160+42% vs. last month

Illustrative data

Google Search61% → 33% qualified lead share

Meta Ads50% → 51% qualified lead share

MetricPilot Intelligence

AI agent concept — coming soon

  1. Anomaly detection

    Performance anomaly detected

    Cost per qualified lead increased 42%.

  2. Diagnostic reasoning

    Potential contributing factor

    Google Search qualified lead share declined from 61% to 33%, while Meta Ads remained relatively stable.

  3. Recommended next action

    Suggested investigation

    Review search terms, geographic targeting, and recent campaign changes.

Illustrative concept preview. AI diagnostics agent in development.

Detect. Diagnose. Optimize.

The next generation of marketing diagnostics will move beyond reporting what happened to helping teams investigate why.

The problem we solve

More Marketing Data. Not Enough Clarity.

  • Rising Advertising Costs

    You’re paying more for clicks and leads, and it’s not clear what’s driving the increase.

  • Declining Lead Quality

    Lead volume looks fine, but fewer leads turn into real customers.

  • Reports Without Answers

    Platform reports show what changed, but not why, or what to do about it.

  • Uncertain Next Investment

    Budget decisions rely on gut feel because the data doesn’t point to a clear answer.

MetricPilot helps connect the dots between marketing activity, customer behavior, and business outcomes.

Who we help

Built for growing businesses that invest in paid advertising

Most clients spend a few thousand to a few tens of thousands of dollars a month on digital ads and want clearer answers about what that spend is doing.

  • Digital Marketing Agencies

    Independent analytics and diagnostic support for agencies that want to deliver deeper insights without expanding their internal teams.

    Common challenges

    • Manual performance reporting
    • Campaign performance investigations
    • Cross-client analytics
    • Limited analytical resources

  • E-commerce Businesses

    Understand customer acquisition costs, conversion performance, and marketing efficiency to make smarter growth investments.

    Common challenges

    • Rising acquisition costs
    • Declining conversion rates
    • Channel profitability
    • Budget allocation

  • Local Service Businesses

    Understand which marketing activities generate valuable leads and where advertising spending can work harder.

    For example

    • Home services
    • Professional services
    • Specialty service providers

Based in Greater Seattle. Working with growing businesses across the United States.

Local to Seattle, Bellevue, Redmond, Bothell, Kirkland, and Woodinville. Not limited to the industries above.

Services

Three focused consulting services

Expert-led analytics with clear scope. Every engagement ends with practical recommendations, not just another dashboard.

  • Available now

    Marketing Performance Health Check

    Understand where your marketing dollars are going and what may be limiting performance.

    Best for: Businesses spending roughly $3,000–$30,000 per month on digital advertising.

    • Campaign performance review
    • Spend and acquisition-cost analysis
    • Conversion funnel diagnostics
    • Tracking and measurement health review
    • Identification of potential wasted spend
    • Prioritized optimization recommendations
    Problems solved & deliverables

    Common problems

    • Advertising costs are increasing
    • Lead quality is declining
    • Campaign performance is inconsistent
    • Conversion rates are dropping
    • Reports don’t explain why performance changed
    • You’re unsure where to invest next

    Deliverables

    • Marketing performance assessment
    • Key findings with supporting evidence
    • Top 3–5 improvement opportunities
    • Prioritized action plan
    • Findings review session

    A one-time engagement, scoped to your data and goals.

    Request a Marketing Health Check
  • Available now

    Marketing Measurement & ROI Analytics

    Connect marketing activity to meaningful business outcomes.

    • Marketing KPI definition
    • Conversion tracking assessment
    • Google Ads and GA4 measurement support
    • UTM and campaign tracking recommendations
    • Marketing reporting and dashboards
    • Lead-to-revenue analysis where data is available
    Problems solved & deliverables

    Common problems

    • You can’t connect advertising to actual sales
    • Ad platforms report inconsistent results
    • Lead tracking is incomplete
    • Acquisition costs aren’t visible
    • Marketing performance is hard to measure

    Deliverables

    • Measurement assessment
    • KPI framework
    • Tracking improvement recommendations
    • Reporting dashboard, where included in scope
    • Documentation and knowledge transfer

    Scoped to your tools, integrations, and reporting needs.

    Improve Your Marketing Measurement
  • Available now

    Marketing Optimization Advisory

    Make smarter marketing decisions with ongoing performance analysis and expert guidance.

    Best for: Businesses or agencies that want recurring analytical support without a full-time analytics hire.

    • Monthly performance reviews
    • Campaign and channel diagnostics
    • Budget allocation recommendations
    • Acquisition-cost and funnel monitoring
    • Experimentation recommendations
    Problems solved & deliverables

    Common problems

    • Performance changes without clear explanations
    • It’s hard to prioritize optimization opportunities
    • Budget decisions rely on incomplete information
    • No dedicated marketing analytics expertise in-house

    Deliverables

    • Monthly performance summary
    • Priority recommendations
    • One focused analytical investigation per month
    • Monthly advisory session

    Monthly analytics and advisory, not campaign management.

    Explore Monthly Advisory
  • Prefer software?MetricPilot's AI marketing analyst runs the health check and budget recommendations for you, every week. Now in private beta.See the software

Every engagement is scoped to your data, business, and goals, and discussed during the discovery call. Results depend on your data and market; no specific performance outcome is guaranteed.

Interactive demo

What decision-ready analytics looks like

See the kind of diagnostic thinking behind every engagement: what changed, where it’s coming from, and what to investigate next. Switch between a growing local business and a larger multi-channel advertiser. All data is illustrative.

Illustrative data for demonstration purposes

Local home services company · ~$8,000/month on Google Search and Meta Ads

This month vs. last month

Ad Spend
$8,000
+1.3% vs. last month
Leads
125
+0.8% vs. last month
Qualified Leads
50
-28.6% vs. last month
Cost per Lead
$64
+0.5% vs. last month
Cost per Qualified Lead
$160
+41.8% vs. last month

Weekly leads vs. qualified leads

Last 8 weeks. Lead volume is flat while qualified leads decline.

All leads Qualified leads

Week 6: qualified share fell more than 15% below its 4-week average.

By channel

Where the change is coming from

Illustrative channel performance this month vs. last month
ChannelQualified shareCost per qualified
Google Search$5,200 · 78 leads33%was 61%$200was $111
Meta Ads$2,800 · 47 leads51%was 50%$117was $117

Google Search’s cost per qualified lead rose about 80% while Meta Ads held flat, so the investigation starts with search.

Example insight

Lead volume remained stable, but qualified lead conversion declined, increasing the cost of acquiring valuable leads.

The decline is concentrated in Google Search, where the qualified share of leads fell from 61% to 33%. Meta Ads held steady at about 50%, which points toward a search-specific cause rather than a business-wide one.

What we’d investigate next

  • Search term quality. Are new or broad-match queries bringing in people outside your service scope?
  • Geographic targeting. Are leads coming from outside the areas you actually serve?
  • Landing page conversion. Did a page or form change alter who completes an inquiry?
  • Lead qualification. Did the definition or process for “qualified” change recently?
  • Campaign mix. Did budget shift toward campaigns that tend to produce lower-intent leads?

Illustrative data for demonstration purposes. It does not represent any client, employer, or actual campaign results.

Example marketing diagnostics

How a diagnostic engagement works through a problem

These are hypothetical scenarios that show the approach: the question, the data, what might emerge, and what could be recommended. They are not client results.

  • Local service businessHypothetical example

    Rising cost per qualified lead

    The problem

    Lead volume looks healthy, but the sales team says fewer leads are worth calling back. Costs per booked job are climbing.

    Data we’d analyze
    • Search terms and match types
    • Lead source and location
    • CRM or call-tracking outcomes
    What might emerge
    • Broad-match queries matching services the business doesn’t offer
    • A growing share of leads from outside the service area
    Possible recommendations
    • Add negative keywords and tighten match types
    • Refine location targeting
    • Track qualified leads as the main conversion
  • E-commerce storeHypothetical example

    Declining e-commerce conversion rate

    The problem

    Traffic is steady, but the conversion rate has slipped for six weeks and nobody can agree on why.

    Data we’d analyze
    • GA4 funnel by device and channel
    • Checkout step drop-off
    • Site and promotion change log
    What might emerge
    • Drop-off concentrated on mobile checkout after a site update
    • Paid social traffic shifted toward lower-intent audiences
    Possible recommendations
    • Prioritize a mobile checkout fix
    • Separate prospecting and retargeting results
    • Set up a simple weekly funnel check
  • Growing multi-channel advertiserHypothetical example

    Marketing spend growing faster than revenue

    The problem

    Ad spend is up 30% year over year, but revenue is up only 10%. Leadership wants to know which dollars are working.

    Data we’d analyze
    • Spend and revenue by channel and campaign
    • New vs. returning customers
    • Branded vs. non-branded search
    What might emerge
    • Budget growth went mostly to channels with rising acquisition costs
    • Some branded search spend may capture sales that would happen anyway
    Possible recommendations
    • Rebalance budget using cost per new customer
    • Design a holdout test for branded search
    • Set channel-level efficiency guardrails

Our approach

From Data to Decisions

A simple, structured process that starts with your business question and ends with clear next steps.

  1. 1

    Step 1: Diagnose

    Start with a discovery call to understand your goals, channels, tracking, and the problem you’re trying to solve.

  2. 2

    Step 2: Discover

    Analyze your data to find what’s driving results, where spend may be wasted, and what’s worth fixing first.

  3. 3

    Step 3: Optimize

    Deliver a prioritized plan of practical changes and, where useful, simple tests to confirm them.

  4. 4

    Step 4: Measure

    Check whether the changes worked and refine the plan, either as a follow-up or through monthly advisory.

Each cycle feeds what was learned back into the next diagnosis.

Why MetricPilot

Enterprise-Level Expertise, Made Practical

MetricPilot is a new, independent consultancy. What it offers is senior, hands-on analytics from someone who has built marketing optimization systems, not just reported on them.

  • Work Directly With the Founder

    No account managers or handoffs. The person you talk to is the person doing the analysis.

  • Enterprise Experience, Right-Sized

    Methods learned on large, complex advertising systems, applied at the scale and budget of your business.

  • Beyond Dashboards

    The focus is on why performance changed and which decision should follow, not on more charts.

  • Honest, Practical Recommendations

    Clear priorities you can act on, with candor about what the data can and can’t support.

Rahul Bhole, founder of MetricPilot

Rahul Bhole

Founder & Principal Consultant

Marketing Analytics | AI | Optimization | Product Strategy

Greater Seattle Area, Washington, USA

Connect on LinkedIn

About the founder

Work Directly With an Experienced Marketing Analytics and Optimization Leader

I’m Rahul Bhole, Founder and Principal Consultant at MetricPilot. My background spans product management, data science, and marketing technology, with experience developing large-scale optimization and analytics capabilities at Expedia Group.

I started MetricPilot with a simple belief: businesses don’t need more dashboards. They need better decisions.

Much of my work has been on the systems behind performance marketing: machine learning–driven bidding, predictive models, automated campaign diagnostics, and the experimentation needed to know whether any of it is working. That work spans search, metasearch, and paid social advertising inside large, complex advertising ecosystems.

The hardest part is rarely the model. It’s connecting data science, engineering, marketing, and product teams around a shared understanding of the problem, then turning analysis into changes that improve efficiency and performance. That translation, from insight to practical decision, is where I focus.

MetricPilot brings that experience to growing businesses and agencies. It’s a new, independent practice, so the experience above comes from my previous roles, not from past MetricPilot clients. When you work with MetricPilot, you work with me directly, from the first conversation to the final recommendations.

Areas of experience

  • Performance marketing optimization
  • ML-driven bidding systems
  • Marketing analytics & measurement
  • Search advertising
  • Metasearch advertising
  • Paid social advertising
  • Experimentation & A/B testing
  • Automated campaign diagnostics
  • Marketing technology platforms
  • Predictive analytics
  • Cross-channel optimization
  • AI-driven decision systems
  • Product strategy & execution

MetricPilot is an independent consulting business. It is not affiliated with, sponsored by, or endorsed by any former employer.

From the blog

Practical reads on marketing analytics

Short articles on what’s changing in Google, Meta, and measurement, and what it means for a growing business.

All articles

Contact

Book a 20-Minute Discovery Call

A short conversation to understand your marketing challenges and determine whether MetricPilot can help. Send a few details below and I’ll reply by email to set up a time.

What to expect

  • A reply from Rahul directly, not a sales team.
  • 20 minutes to understand the problem and whether I’m the right fit. It’s a conversation, not a free audit.
  • No obligation, and no data access needed for the first conversation.
  • LinkedIn
  • Greater Seattle Area, Washington, USA

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